A role that limits you to the package insert (PI). It is your bible. As a marketer, you will eventually have your product’s PI memorized. This is where creativity can work in your favor. How do you utilize every word in your PI to create materials with strong messaging that will ultimately drive business? It’s like when your favorite professor takes a boring ass lesson from a textbook and transforms it into a handout, video skit, meme, and PowerPoint. Marketers do the same with the PI for our patient and HCP audiences. Using what’s in the PI, we create print and digital content, slide decks for our speakers, and booth designs for congresses to engage our audience the best we can. Whether it’s through disease awareness or promotion of our product, we want to ensure patients are receiving optimal therapy for their disease.